Watch out, Willie Nelson! A new competitor entered the hemp-based market, and the new competitor is a fellow musician too! Willie’s Nelson’s CBD brand Willie’s Remedy is now selling tinctures. As the cannabis market expands, it's hard to keep track of the many products that launch every week. Willie Nelson’s CBD brand Willie’s Remedy launched a new line of hemp oil tinctures, featuring a variety of different formulations.
Willie Nelson Has a New Hemp-based Business Rival
Willie Nelson has never hidden his love for CBD and CBD-based products. In fact, he has opened his own wellness line called Willie’s Remedy. It features extra-strength coffee and hemp oil tinctures for everyone who wants to buy it.
Image from Willie Nelson’s official Facebook page
But he should watch out! A new mogul has entered the business. Tycoon and music icon Jay-Z has officially joined the cannabis business too!
Willie’s Remedy is the first expansion of Willie’s Reserve line of cannabis. In 2015, the couple had introduced hemp-based health and wellness products.
via Rolling Stone
It taps into various licensed cultivators and farmers for their legal, medical, and adult-use cannabis products.
“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve. It’s not about getting high. But it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”
A press release allowed Nelson to express his reasoning behind his products.
“Hemp production in America was stifled for so long. But it could now make all the difference for small independent farmers. Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment, and our health.”
Jay Z’s Partnership
You can’t commend this man for his hustle. Mogul and superstar Shawn “Jay-Z” Carter has now entered the cannabis industry. He partners with Caliva, a California company, as their chief brand strategist. Carter spoke about his recent business venture.
via Jay-Z’s Official Instagram Account/Rappler
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partner for this endeavor.”
Jay-Z joins Nelson, Whoopi Goldberg, Martha Stewart, Montana, and Snoop Dogg as part of a growing list of celebrities who not only have endorsed the usage of cannabis but have also jumped into the cannabis business in recent years.
Willie’s Nelson’s CBD Brand Is Now Selling Tinctures
SPICEWOOD, TEXAS – APRIL 13: Willie Nelson discusses his new album ‘Ride Me Back Home’ during a . [+] taping for SiriusXM’s Willie’s Roadhouse Channel at Luck Ranch on April 13, 2019 in Spicewood, Texas. (Photo by Rick Kern/Getty Images for SiriusXM)
Earlier this year singer Willie Nelson launched his first CBD brand, Willie’s Remedy, and its first product, Willie’s Remedy Whole Bean Coffee. Now the hemp-based CBD brand is launching is own help-based tinctures as well.
“Our debut in February was such a success that we’re opening up distribution to meet the demand,” said Annie Nelson. “We’re excited to roll out new products too, adding more ways to receive the benefits of hemp in day-to-day life.”
The hemp-oil tincture is made with Colorado-grown hemp flower that is then concentrated into a full-spectrum extract and then infused into organic fractionated coconut oil.
As far as consumption, you can consume the picture directly or add it to food or drink.
Willie’s Remedy Tincture
“We have a dropper of tincture at the start of the day,” Nelson said. “It’s also great added to a smoothie or with a little apple cider vinegar as a dressing. It’s fat soluble so it blends well with other oils.”
The new tincture comes in both 10mg CBD and 25mg CBD per serving sizes.
Willie’s Remedy is a hemp-based CBD line created by Willie Nelson and his wife Annie Nelson. The company plans to also launch confections, vaporizable hemp oils and tropicals.
“Hemp production in America was stifled for so long, but it could now make all the difference for small independent farmers,” Nelson said in a statement in February when the brand was launched. “Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment—and our health.”
In addition to Willie’s Remedy, Nelson is also the founder of Willie’s Reserve, a separate line of licensed THC products.
“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve,” Nelson’s wife Annie, who is curating the line, said in a statement, “It’s not about getting high, but it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”
The new pictures are available now on the Willie’s Remedy website. A single ounce, containing 300mg of CBD (10mg servings) is priced at $38.50 a bottle. A 2ox bottle containing 3000mg of CBD (50mg servings) is also available for $240, along with several rising and sizing variations between the two options.
An 8oz bag of Willie’s Remedy Whole Bean coffee with 113mg of CBD is currently priced at $28.80.
Nelson isn’t the only celebrity taking advantage of the United States’ recent legalization of hemp. Martha Stewart has recently announced plans to launch her own hemp-based CBD line with products for both humans and animals, and actor Seth Rogan has also announced plans to launch a marijuana line in partnership with cannabis-giant Canopy Growth.
The recent popularization of hemp-based CBD has also facilitated the launch of a number of CBD kiosks in malls. Close to 100 of those are expected to show up in shopping malls around the country by the end of the year.
New Cannabis Products: Willie Nelson’s Hemp Oil Tinctures, CBD Beauty Products And A Menswear Line At Paris Fashion Week
As the cannabis market expands, it’s hard to keep track of the many products that launch every week. Benzinga put together a short list of some of the most interesting new cannabis products launched recently.
Willie Nelson’s Hemp Oil Tinctures
Willie Nelson’s CBD brand Willie’s Remedy launched a new line of hemp oil tinctures, featuring a variety of different formulations. Willie’s Remedy tincture contains organic MCT oil derived from coconuts, infused with full spectrum hemp extract. The hemp is organically grown in the U.S., via direct relationships with American farmers.
“Everyone’s body is different, and everyone’s endocannabinoid system (ECS) is different, too. We wanted to expand access to full-spectrum hemp extract that meets individual needs, which is why the new tincture line provides a variety of strengths, from 250 mg to 5000 mg. The more people learn about their ECS and begin incorporating hemp into their wellness routine, the more we expect to see people looking for specific formulations,” Elizabeth Hogan, Co-Founder and Vice President of Brands for GCH, Inc., told Benzinga.
Irwin Naturals’ HydroCanna Line
Irwin Naturals expanded into the CBD skin care market with the release of its HydroCanna face, body and hair products. Each product is made with FSHE and is combined with C60 Fullerene, a carbon molecule with dynamic antioxidant properties. The products come in fully recyclable packaging, and are free of artificial colors, dyes and synthetic fragrances.
“The CBD market is booming and businesses that innovate and provide quality products at fair prices are winning,” said Tim Toll, CEO of Irwin Naturals. “Our latest innovation is HydroCanna, a line of CBD skincare products, which adds to our CBD portfolio that already includes soft gels, balms and oils.”
CRTFD’s Menswear At Paris Fashion Week
California cannabis company, CRTFD debuted its menswear FW20 collection at Paris Fashion Week. CRTFD is the first cannabis company to enter the high fashion space with its curated, 18 piece collection. In addition to its menswear line, CRTFD’s cannabis products are set to launch later in 2020.
“CRTFD is the first lifestyle brand to incorporate cannabis into its scope,” said CRTFD CEO, Seti. “We’re using fashion along with art, design and culture to disrupt the standard of how cannabis is perceived while delivering premium quality products.”
Images courtesy of respective companies.
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