Please use the checklist below to be sure your product can be sold on Amazon.
“Controlled substances” are drugs that are illegal, such as cocaine or heroin. Products used with controlled substances may be considered drug paraphernalia. Drug paraphernalia includes products primarily intended or designed for use in making, preparing, or using a controlled substance.
This page covers drugs, controlled substances, and drug paraphernalia. A drug is a substance used to diagnose, cure, treat, or prevent diseases in people or animals. Drugs can also be used to change the structure or function of the body, such as to treat some kinds of acne. Some drugs require a prescription for sale, such as most antibiotics, while other drugs may be sold without a prescription because they are approved by the FDA to be sold over the counter.
Compliance Checklist for Drugs & Drug Paraphernalia
For more information, see the U.S. Food and Drug Administration’s Guidance on Labeling and Is It Really ‘FDA Approved?’
Amazon specifically prohibits the following drug products, controlled substances, and products imitating drug products and controlled substances. These products are prohibited because they do not meet the checklist requirements. This list does not include all drug products prohibited by Amazon.
Known prohibited products
The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.
The term “hemp” is often used to refer to varieties of Cannabis that generally contain lower concentrations of THC and higher concentrations of CBD, and are grown for industrial use (e.g. for clothing, rope etc.).
Cannabidiol (CBD) is one of a range of cannabinoids found in Cannabis plants. Tetrahydrocannabinol (THC) is another common cannabinoid and is the main psychoactive constituent of Cannabis. Cannabis is a flowering plant that consists of three primary species: Cannabis sativa, Cannabis indica and Cannabis ruderalis.
You can also use social proof to build trust and credibility, like great customer reviews, press coverage, or annual customer numbers from your ecommerce site.
Know your target audience, relate to their lifestyle and tell them how your product is going to improve their life. Hire a high-quality graphic designer and CBD copywriter to help you do this, otherwise, your venture into the lucrative world of Amazon will fail from the get-go.
With a product such as this, you need to address your customers’ purchasing barriers, which are often:
Now all you need to do is register at Amazon Seller Central for an account. I’d recommend the Pro account with FBA delivery (for Prime members). Then just set up your listing details, plug in your professional copy and images to the right boxes, set your inventory – and you’re off!
The Amazon algorithm uses these backend keywords (along with your frontend listing copy) to bring you up in the results of customer searches, so this is a really important area to focus on.
That’s a pretty major stumble block, you might be thinking. Well, it is a pain, but other CBD brands have got around this by listing their product as ‘Hemp oil drops’ or a ‘Hemp extract supplement’.
I have seen some sellers using ‘CBD’ on their packaging labels, and including that in the listing images, but you would be taking a risk if you do this. You’re likely to convert more sales because that is what the customer is looking for, however, that is probably only going to be a short-term sales win before you get caught. Amazon isn’t shy to suspend accounts.
5. You need to build trust & demonstrate credibility
If you say in your listing copy that your product cures, treats or helps the symptoms of serious conditions like cancer, heart disease and Alzheimer’s, you are likely to get your listing and/or your account suspended.
The first way to address this is to list any accreditations your product may have, for example, a Soil Association accreditation.