how to sell cbd online

As mentioned earlier, you’ll want to go through the proper state channels to figure out what your regulations are so you can abide by them. Your best bet is to take inventory of any regulations, rules, and restrictions, and create company policies around them to make sure you’re following them. With the industry continuing to evolve, be sure to stay updated on these regulations.

The number one rule of going into business is “Go where the market is.” One clear way to tell that is by gauging where consumers are already spending their money.

Take CBD company Nature’s Ultra. Last year, they started to experience a surge in orders. They were managing CBD shipping and logistics themselves but didn’t understand just how massive and difficult retail fulfillment was. They were getting so deep into the logistics and supply chain side that they didn’t have time to focus on their core products.

From that information, build a list of products that you know are legal for you to sell and stick with your regular inventory to avoid any legal mishaps.

Fulfillment options

Of course, it’s not as simple as throwing up a website and watching the buyers flood in. If you decide to sell CBD at all — let alone online — you’ll face a complicated industry with complex legal and marketing challenges.

You’ll want to find a reputable supplier that will sell you high-quality products (such as tinctures, oils, hemp products, and more) and is also certified to sell by the state or federally. They’ll also need to get regular tests performed by third-parties to make sure the quality is assured and you’re selling quality products. Many CBD companies have their own hemp farms.

Once you’ve dialed in your legal allowances, it’s time to start setting up shop. There is a simple game plan you can follow to get set up and start selling online. From there, you can start refining your product, marketing, and ecommerce fulfillment strategies to grow your business.

New legal terms for CBD oil

You can also look elsewhere and try partnering with marketplaces like CBD Oils, Ganjapreneur, and Pot.com, or CBD-specific ad platforms like Traffic Roots.

Be careful to cover the terms of service and community policy to make sure you’re advertising and selling your products within the boundaries set by the platform.

How to sell cbd online

Best for scaling businesses that require advanced reporting

Best for new ecommerce businesses with occasional in-person sales

Choose a shipping strategy that’s best for you. Spend more time building your business and less time monitoring orders by adding location-based settings to your hemp-derived CBD products that keep sales in permitted states.

Basic

Best for growing businesses selling online or in-store

To price CBD products, total all of the costs associated with bringing your product to market, set your profit margin on top of those expenses, and list your prices. You can change prices over time to increase sales or profit margins.

“As a business in the emerging CBD industry, we needed a platform that was reliable. It feels good to finally have a partner we can rely on to help us grow our CBD business.” Michael Bumgarner | Cannuka

Scalable pricing plans

Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Sell CBD products online and in-person safely and securely. Shopify has partnered with a variety of payment gateways that offer options to scale with your hemp-derived CBD business.

How to sell cbd online

In the last few years, CBD oil has grown from a niche alternative treatment to a multimillion-dollar market. The growth rate suggests that by 2022 the CBD market will expand to over $2.5 billion. As more people discover the benefits of CBD, the medical community and legislators alike are taking notice. CBD is used on a daily basis by millions of people, and because of the credibility given to it by doctors, researchers, and lawmakers who support it, more people are trying CBD for the first time every day.

Understanding CBD and CBD Products

Edibles are all types of food containing CBD, and can include gummies or chews, hard candies, chocolate, cookies, and even beverages. Edibles are popular among customers who like to take their CBD in the form of a tasty treat. Since edibles are food products, they’re subject to additional regulations that vary by state. These include food safety regulations as well as packaging requirements like childproof containers.

CBD Vaporizers and Vape Concentrates

Inhalation is a popular method for CBD delivery because, much like with tinctures, the CBD is absorbed directly into the bloodstream and so provides immediate effects. CBD concentrates can be vaped similarly to nicotine e-liquids, so vape supply stores often expand into CBD or vice versa (learn more about selling vape online). Traditional smoking methods like water pipes are also popular, but some CBD retailers find these products troublesome due to drug paraphernalia laws (regardless of their use with legal CBD) and the difficulty of shipping complicated glass items.