how to advertise your cbd business

How to advertise your cbd business

One platform clearly capitalizing on the current restrictions placed on CBD ads is FieldTest.

Almost all major online advertising channels restrict brands from promoting CBD products. But brands can advertise CBD products online. Here’s how.

alt=”Ben Wood” width=”65″ height=”65″ /> Ben Wood November 7, 2019 6 min read

While they are certainly worth investing time in, relying purely on organic and earned media strategies will take time to generate traction for a new brand.

1. Display Advertising

From syndicated content to high-end ad placements, using platforms like FieldTest can prove a great way of gaining brand awareness and traffic via premium inventory outside of the Google Display Network.

Just because Google has barred CBD ads doesn’t mean that display advertising isn’t possible.

CBD is one of the most profitable product categories in the industry and is projected to bring in total revenue of $1.6 billion in the U.S. within the next couple of years.

2. Influencer Marketing

Doubling down on education and thought leadership content can also be effective as an entry point since consumers are actively searching for information on what’s still a relatively new topic to the general public.

As one of the fastest-growing trends in consumer goods, it’s difficult to ignore the growing presence of cannabidiol (CBD).

How to advertise your cbd business

Table of Contents

Make Your Brand Stand Out from the Rest

As more states in the U.S. continue to legalize marijuana for recreational and medical uses, the CBD industry is experiencing a surge. More CBD brands are being established to compete for the growing CBD market.

Find New Customers

Here are some reasons why you need to consider affiliate marketing in CBD advertising: