As the number-one selling dietary supplement in natural channels, CBD is growing in popularity and consumers are demanding higher quality products. With so many CBD products to choose from, consumers often lean on natural retailers for expertise. Straight Hemp’s partnership with Earth Fare will provide more access to consumer education and high-quality CBD products.
With straightforward formulas, higher terpenes and rigorous testing, Straight Hemp’s products are known for their high quality. In addition to the Earth Fare locations, Straight Hemp is available for purchase online in all 50 states, and select brick-and-mortar retailers.
High-quality CBD products available in one of the largest natural and organic food retailers
ARVADA, Colo. — Nov. 5, 2019 — Straight Hemp, a CBD wellness company focused on providing safe and reliable products, announced today the launch of its CBD oil and balm products in wellness supermarket chain Earth Fare.
Earth Fare is the largest retailer that Straight Hemp has partnered with to date. Straight Hemp’s products will be available in 57 Earth Fare locations across 10 states, reaching more mainstream and health-conscious shoppers.
“Straight Hemp’s mission is to get the best products into as many consumers’ hands as possible who need them. Natural channel chains are one way to do that,” said Erin Reynolds, Director of Sales at Straight Hemp. “Earth Fare is a clear partner in this endeavor, and we are aligned with their philosophy of being a community-driven retailer known for giving back. We are thrilled to be working with them.”
The Food and Drug Administration, however, is still figuring out their own regulations, which will determine if CBD is permissible for use in food and dietary supplements. Still, even with the lack of guidelines established, the industry has continued to expand, and sales of these types of products are expected to reach $5 billion in this year alone. Data collected by the Brightfield Group shows that the industry is projected to reach $24 billion in sales by 2023.
“I believe that the plant, there’s sort of a natural intelligence there. All these various chemistries work in concert.”
Alvarez expressed that their product line doesn’t use pure CBD isolate, known as cannabidiol. The company instead offers full spectrum hemp oil, which means that the remedies have trace amounts of THC, also known as tetrahydrocannabinol. He stated,
The products by Straight Hemp started being sold in 2017, according to Alvarez. He added that the hemp plants, extracts, and products go through third-party testing throughout the creation process.
Straight Hemp, a CBD company that is based in Arvada, has established multiple partnerships through their lifetime. However, a report from the Denver Post indicates that they’ve secured a massive partnership with Earth Fare, a chain of health food stores. With this new partnership, the supermarket chain has agreed to sell Straight Hemp’s products in 57 stores, spread across 10 states. Devin Alverez, the founder and CEO of Straight Hemp, called the agreement their “largest partnership to date.”
While Straight Hemp offers vaping oils and devices, the only remedies that Earth Fare has agreed to sell are the balm and CBD oil. Vaping has had a negative reputation in the industry lately, with many bans spanning across the country. While Alvarez expressed confidence that their vape is safe, as it contains “100 percent pure hemp essential oil,” the products will not be available with Earth Fare.
CBD is often used in creams, food, and tinctures. While hemp is in the same category of marijuana, the amount of THC included is negligible. THC is the substance associated with the intoxicating effect that many people associate with marijuana use. Hemp was legalized through the passing of the 2018 Farm Bill, and the US Department of Agriculture has finally released an interim rule, regarding the regulations on cultivating the crop.
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