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Kathleen Gray from the Detroit Free Press’ Lansing Bureau reported on a partnership by the cannabis company Primitive (co-owned by Johnson and Sims) with Harvard University also announced on Thursday at the Detroit Benzinga Capital Conference for cannabis entrepreneurship. The partnership will engage several parts of the Harvard research community to explore ways medical marijuana could be used to treat CTE in athletes:

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“With the stigma associated with this industry, a lot of my family, including my mother, looked at me like ‘Have you lost your mind?’ ” (Johnson) said during the Cannabis Capital Conference in Detroit, sponsored by the financial news website Benzinga. “But when you all of a sudden add that we have a partnership with Harvard because we’re trying to find the best medicine, that changes a lot of minds.”