cbd infused beverages

Cbd infused beverages

Grand View Research’s report largely agreed with these experts, noting that many consumers consider CBD drinks as wellness products, akin to kombucha—a probiotic drink. And that the perception of functional benefits can be “expected to boost the adoption of the product, resulting in the growth of the segment.”

Two Flowers IPA, one of seven CBD-infused offerings from Portland, Oregon-based brewer Coalition Brewing Co., has a more traditional 6% ABV while also containing 10 mg CBD. Consumer reviews have called the drink “naturally calming” and “elevating,” while maintaining the crisp bitterness consumers expect in an IPA.

As the world slowly recovers from the COVID-19 pandemic and the immense disruption it has caused, the theme of the last 18 months or so could easily be “stress and anxiety.” From worries about getting sick or one’s family getting sick, to concerns about the economy, job market, climate and more, today’s consumers have more than enough reasons to be on edge.

CBD drink market explosion

However, a quick glance around any grocery or convenience store reveals this position is being largely ignored by the food and beverage industry, as the door remains open for a future reversal. Regarding enforcement, over the years in the CBD market, FDA has mostly focused on firms making claims their CBD products treat diseases—regardless of product category. As long as a brand avoids misleading claims about its CBD-infused product, FDA has thus far shown it is largely willing to look the other way.

FDA has made its position clear that CBD cannot be added to food and beverage products, largely as a result of originally being an active ingredient in a drug product, the epilepsy medication Epidiolex. FDA’s official website, in an FAQ on all things hemp- and cannabis-related, states the following:

On the market

CENTR is another brand combining the CBD and seltzer boons. Each 12-ounce can of sparkling CBD beverage contains 30 mg CBD and natural citrus flavors. Available in both regular (8 g of sugar) and sugar-free, the brand takes things one step further by also featuring mocktail and cocktail recipes on its site to best utilize the product for post-pandemic at-home mixologists.

“Consumers are looking for added health benefits in their beverages, even alcoholic beverages,” added Ian Monat, CEO and founder of Rhythm CBD Seltzers. “To that end, in 2021, I foresee a wider acceptance of CBD in beverages, and you’ll start seeing more CBD seltzers being merchandised alongside the kombucha and other wellness or anti-inflammatory products on the shelf.”

Cbd infused beverages

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