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“We sat next to each other for seven hours,” Ms. Stewart said. “Snoop must have smoked 10 giant fat blunts, and I inhaled all that smoke. I felt really good.” She paused, searching for a more eloquent description of that feeling; it came from a male voice off-camera belonging to Ryan McCallister, her gardener and, since March, her “cinematographer emeritus” (i.e., her Zoom lighting guy).
“I’m very interested in what is new and what is happening,” she said. “Like, I have an electric car. I have a Tesla. I adopted the computer before most of my friends — in 1982, I bought my first IBM. I’m an early adopter of a lot of things. That keeps you very on your toes, it keeps you extremely avant-garde, it keeps you current. I want to be current.”
The Great Read
Ms. Stewart knows well her ability to sway public opinion and move product. She described the target demographic for her CBD line as “pretty much everybody. All my friends, every age, want them, including my daughter” — Alexis, 54 — “who doesn’t even eat sugar.” That she can render most anything aspirational is among her most enduring value propositions.
Martha’s Quarantine Routine
“You know, I have a magazine,” she said. “My personal conundrum is, my friends know who I am and what I stand for, but in terms of being the owner of the magazine” — as well as a number of consumer brands and media franchises — “how do you take sides when 50 percent of your readers might be on one side, and 50 percent on the other? It’s difficult. That’s my answer to that.”